Whether you are in a B2B or a B2C environment it is essential to promote your business online. Content Marketing is now a critical method of online marketing and should be incorporated into your business strategies.
You can promote content through many different channels, the most popular being blogging, infographics, video and social media.
The reality is, if you’re not creating new content on a regular basis, you’re getting left behind. So how can your business benefit from having a Content Marketing strategy in place.
Benefits of Content Marketing
- Helping you build a personal connection with your customers
By generating relevant content to your target customers, you’re creating “top of mind awareness” for your brand. This can help you build trust in your business which leads to establishing strong relationships with potential customers.
- Educating the customer
Customers learn about your company and product offerings by reading your content. Crafting quality content that is useful to the customer will encourage them to engage, interact and share it with others building further relationships.
- Increases exposure for your business.
Nowadays everyone is using google to search for information. For a business to become more visible in google’s search rankings it is important to develop good quality content. Using relevant keywords or phrases within your content improves Search Engine Optimization. This creates greater exposure and increases traffic to your businesses online presence. This allows further opportunities for your business to generate leads for potential sales.
According to Hubspot, companies that blog see:
- 55% more web visitors
- 97% more inbound links
- 434% more indexed pages by search engines
- Content Marketing helps you become an expert in your field
By providing consistent and in-depth content through your blogs, infographics or social media channels, potential customers will return for more as they will see you as an expert in their area of interest. Your content may be of educational value to them so they are more likely to return or share it. Your valuable content differentiates you from your competitors and sets a corporate image of how your business is perceived.
Let us do the work for you!
As you can see from the benefits listed above, it is very important to have a content marketing plan in place. It is vital to put in the effort in order to reap the benefits. Here at MakinMediaMobile we provide the service of devising and managing a content marketing strategy tailored to suit your business. So let us take control of your content marketing. With our expertise you will not be disappointed.
Contact us today for further details on what we can offer you.