At Mersus Technologies, we are constantly pushing the boundaries of what is possible in virtual reality. While our focus has primarily been on biopharma, life science, and industrial applications, we recently took on a new and exciting challenge: creating a Virtual Reality Marketing application that demonstrates the qualities of different hyaluronic acid dermal fillers.
Virtual reality marketing is a cutting-edge marketing technique that uses virtual reality technology to create immersive experiences for customers. Unlike traditional marketing, virtual reality marketing allows customers to interact with products or services in a fully immersive and interactive environment. This technology creates a more engaging experience for the customer, allowing them to explore and engage with the product or service in a more meaningful way. This level of interactivity and immersion can result in a more memorable and impactful experience for customers, leading to increased brand awareness and customer engagement.
Innovative Research into Interactable Soft Bodies
This project involved groundbreaking and innovative research by our team into interactable soft bodies, allowing users to see and manipulate the effects of dermal fillers on the skin. Through this VR experience, aesthetic surgeons can gain a better understanding of how hyaluronic acid dermal fillers work, their potential benefits and risks, and what to expect from the treatment process.
While this project may seem like a departure from our usual work, it is a testament to our commitment to innovation and pushing the boundaries of what is possible in VR. We believe that VR has the potential to revolutionise the way we learn and understand complex concepts, and this project is just one example of how we are working towards that goal.
Future of Virtual reality MARKETING in Aesthetic and Anti-Aging Medicine
The app was launched at The Aesthetic and Anti-Aging Medicine World Congress (AMWC) in Monaco last week, the world’s leading conference specialising in aesthetic and anti-ageing medicine. The app generated a lot of interest, and attendees were eager to try it out. We received positive feedback from many users who were impressed with the level of interactivity and realism of the soft body simulations. Our innovative approach to creating interactable soft bodies for VR was particularly well-received, and we were thrilled to be able to showcase our groundbreaking research in this area.
We are excited to continue exploring new and innovative applications for virtual reality marketing, and we look forward to sharing our future projects with you. Stay tuned for more updates from Mersus Technologies.