A recent report shows 79% of marketers in Ireland use content marketing (source: Marketing Institute of Ireland) spending 22% of their budget on this form of marketing, yet only 67% have a strategy in place and even less at 48% have it documented!
Although a relatively new “buzzword” it is very important for your business to not only include content marketing as part of your business plan but to have a strategy on how it is going to work for you.
Using social media is not enough
A lot of companies use Facebook as a means of advertising their business using posts & photos to link to their website. This is a good place to start, as the Facebook page will broaden the company’s reach, yet the business may still wonder why they are not seeing more traffic to their website or increased sales revenue.
The reason for this is simple. If you are going to use content marketing, you must include a content marketing strategy. This does not just involve posting items to Facebook and hoping for the best. The strategy should be asking who, what, when, where and how the content will be used. For example, who is the content aimed at? What type of information are your customers interested in? When is the best time to upload? Where should you post your content? How useful is your content? These questions can form the basis for your strategy.
The strategy can be used in conjunction with your existing business plan by using marketing to help the company to reach its goals. One of which should be the unlimited potential for online customer reach, online purchases and company growth.
As mentioned in previous posts, blogging is a great way to add relevant content to your website. It is important to choose topics that you know both your existing and potential customers will be interested in. They can be random or obvious topics but the key is to always keep your customers’ needs and wants as the inspiration for blogs. In terms of driving traffic organically to your site through SEO, it is good to know the keywords that people are using on search engines, such as Google and include these in your blog content.
We can create content for you
If the thought of having to write a blog or create content fills you with dread, why not contact us here at MakinMediaMobile to see how we can do it for you.
We focus on creating a content marketing strategy to suit our clients and with regular reviews, we ensure that the strategy is always on target. With content marketing plans to suit most budgets and with proven results for our clients, we are confident that we can help improve your company’s online presence and enhance growth opportunities.