Content is readily available at a touch of a button whether it is through mobile, tablet or desktop. Nowadays there is no denying that we can process visual content faster than text-based content.
As we trawl through our social media timelines and feeds we are more than likely to see images and videos that people have shared. This type of content is easily consumed and remembered because it is visually pleasing in this context.
What do we mean by visual content?
Video – By 2017 74% of all internet traffic will be video. A Video for your business doesn’t have to be long. A 30-second video tells a consumer a lot of things about your business
Just how the Dollar Shave Club used video to explain their product getting the message across in a simple but fun way. Video that has quality content will be easily retained in the minds of consumers and shared with others – this is why their video has over 22 million views on YouTube!
Animation allows something that may be complex to be explained in a simple visual using animated characters and assets – see our animation for OxyMem Smart Aeration below.
Infographics compress a lot of information into one single medium. It can be understood immediately by the reader as pictures are included. Aside from the pictures, it may have graphs and illustrations to give you a clearer idea of what the topic is about.
Visual content should be a key part of your marketing strategy
Whether you are a B2B or a B2C business visual content should be incorporated into your marketing strategy. The benefits of using visual content include:
Presentation of your brand/business concept – Using visual content can present information in a fun, attractive and engaging way. Visual content helps consumers understand your concept.
Consumer engagement – Once your video, image or infographic has captured the attention of consumers, they are likely to interact with it in a various ways – they share or comment on it, send it to others.
Generating awareness of your brand – When consumers share your content it increases awareness of your brand.
Increases traffic – High quality content will generate traffic to your website, social media pages and Youtube channel.
Increase lead generation and potential sales – Creating visual content increases the chances of making sales!
Search Engine Optimisation – The presence of images, infographics and videos on your website or other channels are picked up in Google so are important in terms of SEO.
Have you thought about using visual content to promote your business?
It is important that businesses embrace and use visual content in order to promote themselves. Here at MakinMediaMobile we are experts in the field of creating compelling assets and maintaining it whether the visual content is an animated explainer video, live action video or an infographic. Contact us today to find out more about how we can help you!
(featured image source: Google Images)