This week we are going to look at how the old school concept of the ‘elevator pitch’ has been upgraded to meet with needs of modern communications. So if you are a start up that is ready to get your message out to you audience or to that venture capitalist in Silicon Valley, MakinMediaMobile will help you out create your very own ‘elevator pitch’ into a kick ass ‘explainer video’.
Alternatively, you might be jaded from peddling your wares here in Ireland. The world’s markets needs goods like yours. Recently while on an enterprise program I attended, there was a guy who decided to make cakes for the middle East. Simple as that, he now ships refrigerated containers of cake from Ireland to Dubai. Regular cakes are nothing special by our terms, but he noticed that the wheat quality in that part of the world is inferior to what is available here. Simple idea lovely jubbly.
What is an ‘elevator pitch’?
By definition an ‘elevator pitch’ is a short summary defining a product or service and the ‘value proposition’ it involves. Your ‘value proposition’ is a promise of value that you will deliver to your customers. Hypothetically all delivered in two minutes or the amount of time involved while…in an elevator. When one considers the average persuasive conversation is delivered at a rate of 150 words per minute, this give you up to 300 words.
So when you compound all this with the advance in information technology over the past two decades, the old school ‘elevator pitch’ that gave us titans who had renown punchlines, guys like Victor Kiam, Richard Branson and Alan Sugar whose anecdotes would make terrific ‘explainer videos’.
A brief history lesson. Thanks to a wonderful concept of the transmission of moving image by John Logie Baird in the early part of the twentieth century. Television, AKA the Goggle box (not to far removed from ‘google’ eh!) has a unique place in society. And so theatre, begat radio, that begat movies that became terrestrial television and on to avail of Arthur C Clarke’s concept for delivery by satellite. All those movies and live event beamed into comfort of your own living room.
Think of the number of man hours dedicated to watching television since its invention. Honed by the entertainment moguls of Uncle Sam and furthered by the like of Rupert Murdoch. The last century culminated in those exorbitant salaries of footballers and the faux chic that celebrity has evolved into all paid for by monthly subscription. But hang on a second, the good/bad news is… television as we know it is dead, and no not pining for the fjords but…dead.
A bunch of guys in the information technology industry went at it and changed the rules of engagement for media as we knew them. Now content is King and ‘OnDemand’ is now replacing television as we know it. No longer the only way to go for punters to get their fix of Coronation Street/Manchester United or Ultimate fighting. Television on demand has morphed into companies like NetFlix who through streaming technology to device have again revolutionized the landscape of home entertainment.
Google has become a household name as the world’s most widely used search engine www.Google.com. Eclipsing poor Bill Gates in terms market dominance as content replaced the importance of Operating Systems. Google have covered their bases by also owning the world’s second-largest search engine too, which we know as ‘YouTube’.
The reason I am I telling you this is because I wanted to know by utilising Google’s YouTube search of which are ‘Free of Charge’ you can dispense of all those astronomical cost that traditional mass marketing incurred in airing your message on regular television. The viral message can spread globally in days, consider the Korean Rapper, Gangnam Style whose YouTube ‘hits’ are heading for two billion hits, yes billion!!!
Now a reasonably small budget spent with a creative lot like ourselves, MakinMediaMobile will get your ‘elevator pitch’, all of the world at a fraction of previous costs. You can write your script as a starting point and a couple weeks later we will give you an explainer video to post on YouTube. For those who remain outside of the YouTube phenomena, we can also introduce and train you then have you up and running in a couple of hours.
