In an ever changing world, technology is playing a huge part in how companies advertise their products and services. With fierce competition in most sectors, it is ‘dog eat dog’ when it comes to reaching the consumer; many companies now use social media sites such as Facebook and YouTube to promote their business.
If your product is a service and therefore intangible or if it is a new product or innovation in technology, how do you share its value and benefits to the end consumer? Even if your business is well established there may be a newer competitor nipping at your heels for a bite of the market, so how do you stand out from the crowd?
Marketing online
With the massive growth in mobile technology such as smartphones and the ways in which the general public are embracing this innovation, it is obvious that to reach the masses you will have to be visible online. This form of online marketing is known as content marketing and under this umbrella comes the humble video. Video will greatly improve search engine optimisation (SEO) which means a higher ranking in Google search results. This of course will increase visitors to your website which can lead to improved sales revenue. In 2013 ReelSEO released a report which showed that 93% of marketing professionals use video content with 82% of these reporting a positive impact on their business.
Video campaign
Another huge benefit to video marketing is profiling. Analysis on viewers’ behaviours such as interests, browsing history and demographics generate viewer profiles. This type of data is not available with the traditional forms of marketing such as newspaper ads and is invaluable to a business.
So by adding a YouTube video campaign (and/or channel) into your marketing mix, you have the potential to reach hundreds of thousands of customers, all perfectly targeted based on their compatibility to your product and all able to view your video on their smartphone or other mobile device.
Video engagement
With so much information available online, the question then must be not only why you should have a video but how to create a video that engages consumers and makes you stand out from the crowd? Lets face it, attention spans are not what they used to be (approximately 8 seconds!) most likely due the vast amount of data that we are bombarded with. A video can tap into people’s consciousness and maintain their interest far greater than written text.
Contact us at MakinMediaMobile to discuss how we can create an animated or live action video that will help your business to increase sales and improve profits.
Click here to view our live action & animation showreel.